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Experience the latest in women's fashion. You will find fabulous and affordable apparel styles designed to fit everyBODY! Our ever evolving collections of seasonal jewelry and handbags will add the finishing touch to every outfit. Gifts for all ages.

Swedish Days Logo

Geneva Chamber's 76th Annual

Swedish Days

June 24-28, 2026

Summer doesn’t get any SWEDER THAN THIS!

Mark your calendars for June 24–28! Geneva’s premier summer festival is back with carnival rides, the Swedish Days Lopp 5K, Kids’ Day activities, and a grand parade. Click below to view the full daily schedule and start planning your visit to the Fox Valley’s biggest celebration.